Founded by Jeffrey Lubell in 2002 as a premium brand for manufacturing blue jeans, True Religion was envisioned to be authentic, American, and timeless. Since then, True Religion has worked on broadening its reach, expanding to other lines, such as sportswear and perfume.
The first True Religion perfume was released in 2008. Both men's and women's scents are represented by the brand. The scents expound on the True Religion vision of 70s-inspired things. True Religion perfumes are, therefore, characterised by notes that conjure hippie or bohemian vibes.