Tigi Haircare has been a real success in the salon products market. It was established in 1986 to provide hair care and styling products for the Toni and Guy salons, and was owned by all four Mascolo brothers. As the popularity of the Tigi brands grew, they became available from other retail sources as well as being sold through the salons. This exposed the brands to a wider market, and advertising campaigns led to further demand for products. Tigi has three predominant brands: Bed Head, Catwalk and S-factor.