Originating in Japan, the cosmetics company Shiseido has always prided itself in mixing Eastern Western traditions in its skincare products. Established in 1872 by Arinobu Fukuhara, the company introduced the idea of liquid lotion and colour cosmetics into the Japanese market.
The brand expanded into perfumery in 1964. Today, the Shiseido perfume provides fragrances for famous fashion designers, such as Issey Miyake, Jean Paul Gaultier, and Narciso Rodriguez. The brand's most popular perfume line is the Zen series, scents for men and women suitable for a variety of occasions.