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Known as the famed Carrie Bradshaw of the popular television series, "Sex and the City", Sarah Jessica Parker catapulted into fame based on her work as the fashion-obsessed Bradshaw and her own personal style. A perfume lover at heart, Parker snatched the opportunity for a fragrance line when Coty, Inc. offered in 2005. The first Sarah Jessica Parker perfume to emerge from this collaboration was Lovely, which became a success thanks to successful ad campaign's revolving around Parker's name. The partnership has continued to produce successful fragrances, the most recent being SJP NYC Pure Crush.

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