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Founded as a triple threat, Rochas was established in 1925 to provide beauty, fashion, and perfume products. Marcel Rochas built an influential reputation for the brand, showcasing modern designs and creating the first 2/3 length coats. The first Rochas perfume appeared in 1936. The brand's bestselling perfume to date, however, is the Femme Rochas, which was introduced in 1943 and features a warm plum scent. As a matter of fact, the Rochas perfume line counts as one of the brand's major successes. Safeguarding the reputation is in-house perfumer since 2008, Jean-Michel Duriez.

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