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The Old Spice brand was established in 1934 by William Lightfoot Schultz. Though it is known today as a brand catering specifically to men and their grooming products, Old Spice started out as a company that tried to produce fragrances for women. This objective turned its way around in 1937 with the introduction of Old Spice for men. Since then, Old Spice perfume has been popularising its "Classic Scent" for men and releasing variations of it. Its playful tagline, "The original. If your grandfather hadn't worn it, you wouldn't exist." continues to draw in male customers to the fragrance.

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