Liz Claiborne represents vitality and determination while upholding utmost grace. Although she came from a prominent family, Liz Claiborne was determined to succeed as an independent working woman. She started her own design company after becoming frustrated over the lack of attention provided to clothes for working women. She once posed as a sales clerk to gain insight from the average woman and find out their needs and aspirations.
Liz Claiborne perfume epitomises strength and originality. Now managed by Elizabeth Arden, there are over forty fragrances in the Liza Claiborne collection for men and women.