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The French fashion house of Guy Laroche is known for its bold designs and playful colours. The Guy Laroche perfume made the same statement when it first entered the perfumery with its massive hit, the celebrated Fidji for women, in 1966. The brand moved on to creating men’s fragrances where its popularity enjoyed unprecedented following with the 1972 Drakkar and the 1982 Drakkar Noir. Nowadays, the perfume house continues to create wearable fragrances, a mirror of its practical haute couture culture, under the L’Oreal Company.

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