Giorgio Beverly Hills is the brainchild of Fred Hayman, who later sold the fragrance to Avon and moved on to establishing another brand under his own name. The Giorgio Beverly Hills perfume was a massive hit when it first launched in 1981 what would be hailed as one of the most iconic fragrances.
Until today, the Giorgio Beverly Hills perfume label continuously produces several other fragrances. However, the most popular one remains to be the original scent which represented the glamour of the era when it started. The current license-holder of Giorgio Beverly Hills fragrances is the Elizabeth Arden Company.