Elizabeth Arden is the name that many women and men liken to first-class cosmetics and skincare. Elizabeth Arden (the professional name of Florence Nightingale Graham) built her empire on innovation and fearlessness. She is often credited as the woman who brought makeup into the mainstream by making it applicable to elegant ladies. Prior to this, makeup was usually associated with particular racy professions.
The empire of Elizabeth Arden includes perfume in its impressive repertoire. The Elizabeth Arden perfume line consists of over 40 perfumes, the first one being Blue Grass in 1934.