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Created in 1973 under Genny SpA, Byblos embodied the optimism and joy of youth in its designs. Byblos churned out colourful and modern collections inspired by travel, under creative directors Gianni Versace, Guy Paulin, Alan Cleaver, and Keith Varty. Though it fell out of favour with the trends, the brand was still able to maintain its popularity in the market. In 1990, Byblos perfume was able to make its debut with Byblos for women, a floral and fruity fragrance that stays true to the fun and youthful essence of the brand.

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