Baldinini fashion brand was founded by Gimmi Baldinini in 1919, located in the San Mauro Pascoli area on Italy's Adriatic coast. It started as a family workshop and store. The house developed through two generations in creating of fashion footwear. Gimmi Baldinini , the representative of the third generation, took over the business in 1970 and expended it through the world. The most important year for the house is 1974 when they designed the "mule" shoe which became a great success. 500 pairs a day were made entirely by hand.