Agent Provocateur perfume is synonymous with seduction, provocation, sensuality, luxury and allure. The company was founded as a lingerie retailer by the son of Vivienne Westwood, Joseph Corré, and his former wife, Serena Rees. Headquartered in London, Agent Provocateur’s majority of ownership belongs to 3i, a private equity firm.
The year 2000 witnessed the release of its first fragrance, the signature fragrance called Agent Provocateur. Since then, the fragrance line has expanded to include three more fragrances, all of which are maintained under the Agent Provocateur brand.