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Acqua di Parma believes in the strength of subtly and the wily perseverance unique to Italy. Starting off in 1916 as a fragrance to sweetly perfume handkerchiefs, Acqua di Parma was a favourite of many celebrities during the pre-war and post-war era. The turbulence of the industry threatened the existence of the company, but thanks to its revival in the 90s by Diego Della Valle of Tods, Luca Cordo Di Montezemolo of Ferrari and Paolo Borgomanero of La Perla, the legacy of Acqua di Parma perfume is safeguarded under LVHM and is still a favourite among celebrities.

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