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The Scent Of Success

Posted by: Nikki Gaskins, on: Friday, 06 June 2014

Ever wonder what success truly smells like? It’s a million dollar question that even researchers have been trying to answer. In fact, one company was determined to find out. Marketing Sciences recently conducted an experiment to figure out the answer to the age-old question.


“Knowing what aromas are most associated with successful people could be incredibly valuable to a range of brands, professions and places of work and could be instrumental in tapping into the trend for multi-sensory marketing,” Jane Rudling, the managing director of the company told Digital News.


Testing close to a hundred different fragrances with the help of highly trained sensory panellists and 200 of the United Kingdom’s most sensitive noses, they tested everything from nail polish, candy floss and English lavender to determine which scents were associated with successful business people. Researchers came up with some pretty interesting findings.


“A fragrance for a successful man should contain a blend of patchouli, sandalwood and black pepper notes, whilst a fragrance for a successful woman would be comprised of a blend of sweet, floral and tropical fruit notes,” said a researcher for the company. “However, we also found that fragrances containing only one note (such as leather) scored poorly.”


Researchers say they were also surprised to learn that the most successful smelling fragrances were not always the most expensive.


According to leading perfume expert, Michael Edwards, too much of a good thing can actually hurt someone’s success on the job.


“The executive arena is no place for loud, abrupt fragrances,” he told The Sydney Morning Herald. “Fragrances should complement, but be remarkably discreet.”


Edwards recommends that successful executives avoid “oriental” styles - such as Opium pour Homme (Yves Saint Laurent) or 1 Million (Paco Rabanne) during the day. Instead, he suggests citrus, water-note, or a fresh wood-note for the boardroom.


Researchers with Marketing Sciences claim that their ‘smell of success’ test is the first to have been clearly identified and bottled.


So what do some of the world’s most successful CEO wear? The Sydney Morning Herald recently posed the question to some of them. Below are some of their responses:


• Luke Harvey-Palmer, CEO, Alive Mobile: Prada Homme and Burberry Classic
• Glenn Barry, founder and executive creative director, Genius Group: Hugo Man
• Jason Glanville, CEO, National Centre Indigenous Excellence: Light Blue Pour Homme
• Guido Belgiorno-Nettis, Executive Director, Transfield Holdings: Dior Eau Sauvage


Does your fragrance make the list? No matter what researchers say, if your scent works for you, keep wearing it. True success is determined by your actions—not by some study. But, of course, a good perfume or cologne certainly can complement the go-getter you are. We have hundreds of fragrances to choose from. Shop with us today, and find the scent that brings out the winner in you.

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