According to a recent report, the world fragrance and perfume industry is expected to exceed $36 billion in 2017. Needless to say, that’s a lot! With those numbers, there’s no denying that people love to smell amazing.
Of course, along with smelling great, perfumes and colognes can help boost confidence and serve as a great mood enhancer. Some people even believe that they can also increase a person’s sex appeal.
But don’t tell that to Tristram Wyatt, a British scientist. He isn’t completely convinced. He says what sexual attractiveness really boils down to is something called “pheromones.”
“If you put the word into the web, you’ll come up with millions of hits,” Wyatt said during one of his lectures on the topic. “Almost all of those sites are trying to sell you something to make you irresistible for $10 or more.”
A pheromone is a chemical signal transmitted between individuals of the same species. Believe it or not, it is fairly a new word. German scientists first coined the term in 1959 after spending 20 years in search of molecules in silk moths that triggered a unique response in other moths when exposed.
Yet half a century after the discovery of pheromones in insects and other animals, surprisingly, scientists have yet to conclusively identify a single such chemical in people.
“The problem is that although there are many good scientists working on what they think are human pheromones, and they’re publishing in respectable journals, there really is no good science behind it,” Wyatt stated.
Wyatt argues that no scientist has ever systematically gone through all of the odours that humans produce.
“There are thousands of molecules that we give off,” he says. “The reason that we think humans have pheromones is the change that occurs when we grow up. The smell of a room of teenagers is quite different from the smell of a room of small children.”
While Wyatt may not be entirely agree that certain molecules when added to fragrances can generate sex appeal, another study says otherwise.
According to scientists at San Francisco University, during their research they found that women who had pheromone added to their perfume reported a more than 50 percent increase in sexual attention from men.
In a report by ABC News, the pheromone used in the study is what its maker, Athena Institute for Women's Wellness Research, believes that when put on someone's skin reacts with that person's own chemistry to achieve its effect.
"When it works for a woman, it doesn't seem to matter what perfume she wears,” Winnifred Cutler, institute founder and president and a reproductive biologist and co-discoverer of pheromones in humans told the network news channel.
When it comes to whether fragrances truly attract the opposite sex, obviously, the verdict is still out there. While some scientists have opposing views on the topic, we say keep spritzing away. It may or may not lead to Prince Charming—but our fragrances are sure to get you noticed and leave you feeling fresh, confident and ready to take on the world.
Here is a video of lecture by Tristram Wyatt on Ted Talks.