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Perfume And Gender: Does It Really Matter?

Posted by: Nikki Gaskins, on: Friday, 11 July 2014

The use of perfume is as old as time. In fact, the art of perfumery started with the ancient Egyptians who were famous for their scents and perfumes, according to a professor at the University of Cairo. Throughout the centuries, other cultures refined fragrance making.


Today, thousands of scents exist on the global market. Some are flowery. Some are fruity. Others are inspired by the smell of sweets. When it comes right down to it, the number of scents out in this big world is truly endless. Millions probably exist.


So how do you know which one is right for you, though? First off, there is a big misconception that scents have to be very gender specific. While some scents are marketed toward women and others toward men, in reality, there’s no rule that says you can’t wear whatever scent you like. Even perfume expert Nicola Pozzani agrees.


“A floral scent that is considered feminine in one culture can be worn by men in another,” wrote Pozzani in an editorial piece for The Perfume Magazine. “Secondly, let’s remember that, despite our gender, we all have a feminine and a masculine side and a very unique, personal experience of life.”


A separate article points out that even in Europe’s early perfume heyday, a belief that certain fragrances were reserved for a specific gender simply didn’t exist. Even the most powerful men wore perfume back then, including kings, dukes, and generals.


“While I do understand that all cultures have their own ideas in terms of what’s feminine and what’s masculine, I think this can be argued,” Pozzani wrote. “Gender can vary according to the experience of a specific culture.”


It wasn’t until the early 20th century that fragrances became very gender specific as modern marketing and advertising took flight. In the early 1900’s, advertisers saw women as the prime demographic for perfumes, meaning they were more inclined to purchase fragrances than men.


Today, some fragrance companies are trying to reverse the trend of gender specific scents by creating unisex fragrances instead.


Below are some of the most popular ones:


CK One by Calvin Klein
Gaultier 2 by Jean Paul Gaultier
Tom Ford Black Orchid
Creed Virgin Island Water
4711 by Muelhens


While the scents just mentioned smell amazing and you can find those and many others here at Feeling Sexy, wear what appeals to your senses. Even if a fragrance is gender specific, rules are meant to be broken. If you like it, wear it anyway!

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