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About Us

Back in ’06, a single overriding principle guided our launch: we would create the Australian fragrance store we wanted, one that makes it easy for customers to find the perfect fragrance at the right price. We built an expansive network of industry contacts and sourced hundreds of exotic designer fragrances you couldn’t find elsewhere in the Australian market. Launching with over 300 product lines, we brought a lot to the table – but we knew we needed to pay close attention to our customers; to grow and evolve alongside them. So we opened our proverbial doors… and everybody’s expectations were exceeded.